Just days after the announcement of the Foundation Update for No Man’s Sky, we now have an official ruling in the case of the alleged misleading marketing campaign surrounding the game.
According to the Advertising Standards Authority (ASA), the body in charge of overseeing the case, Hello Games and the Valve Corporation have been found to be not guilty of misleading marketing. According to them, the features promised in the game and those bought forward by the Twenty-three complainants are in fact present in the game.
Complaints bough forward regarding issues such as the speed of galaxy warping have been dismissed in light of facts that Hello Games has stated that factors such as hardware and the complexity of the system would determine how quickly a player would ‘warp’ to a new system.
The ASA said:
“We understood that the screenshots and videos in the ad had been created using game footage, and acknowledged that in doing this the advertisers would aim to show the product in the best light. Taking into account the above points, we considered that the overall impression of the ad was consistent with gameplay and the footage provided, both in terms of that captured by Hello Games and by third parties, and that it did not exaggerate the expected player experience of the game. We therefore concluded that the ad did not breach the Code.”
The Code in question deals with marketing communication, with an excerpt stating: “Marketing communications must not mislead consumers by exaggerating the capability or performance of a product.”
The finding are very extensive, dealing with almost every controversial aspect of the game. You can check out the whole ruling here.
Released on 9th August, 2016, No Man’s Sky is available now on the PlayStation 4 and the PC.