Bloodborne Sales Success Took Sony By Surprise

In an interesting interview with MCV, which we highly recommend to check out, the boss of the UK branch of Sony Computer Entertainment, Fergal Gara admitted that the highly acclaimed PS4 exclusive Bloodborne, exceeded their expectations in terms of sales.

It did surprise us, we had expectations to do well. We looked at the Souls series as a frame of reference, and we thought we could do better than that. We did – and then some. Relative to some of our sister territories, we were being quite ambitious, but even that proved to be conservative.

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Fergal Gara goes on saying what one of the reasons is behind its success:

I think Bloodborne might have just landed just at the right time; it was a relatively quiet time, it was a very high quality title and a great platform differentiator for us. We were caught a little bit behind in terms of the volume, but we were able to chase it and maximise its potential.

It’s quite interesting to see that a clear high quality game like Bloodborne somehow was under low expectations for Sony. We know Bloodborne sold 1 million units worldwide in less than two weeks and the stellar reviews the game received definitely helped a lot. Hopefully this means more titles like Bloodborne in PS4’s future. Shuhei, bless us.

What do you think of Bloodborne’s success? Let us know in the comments.

  • StabSam

    Well Bb is a quality title. Quality isnt produced by pressure and selling out names. In the good old days of 16 bit quality titles were standard. Its just the industry became concerned more about money than good games. Thats y a Bb stands out. But i guess you wudnt be able to support the idea of creativity over economical success. Which is logical dut to our system. So sooner or later you will milk the franchise anyway. Sad times!

  • George

    I would be made complete if they developed a new King’s Field game, but I doubt that will happen. What’s that? You don’t know what king’s field is because you’re 14? Look it up kiddies.

  • George Rimakis

    There is no doubt about it, but Bloodborne was seen as a niche title. I had never heard of it, or had played a Souls game before. However, I read it was a little more forgiving than the souls games. So I bought it.

    I’ve only beaten the first 4 bosses but still. Very good. It got me into this type of Action RPG. Now if they come out with another Souls game or a BB sequel, I’d give it a go.

  • OC Guy

    I would hope the game did well..Let’s face it Sony hasn’t had a ton of choices in the exclusives….yet.

  • Gamist

    Coming from a shooter fan who has never played a souls game, Bloodborne is a nicely designed game. Waiting on the DLC, if any.

  • Adam Acuo

    Interesting that in April Dark Souls 2 SotFS outsold Bloodborne, which feel out of the top ten completely.

    • Charlie

      Not sure why it’s interesting. Dark Souls 2 sold more on four platforms than Bloodborne did on one. Dark Souls 2 also got to Number 8, while Bloodborne debuted at number 2.

    • James120

      Well, Dark Souls 2 is multiplatform so is not a surprise that it sold more than Bloodborne. Also, I already got Dark Souls 2 and I won’t even double dip from boring and disappointing the game was. Instead I about The Witcher 3 and MH4 and boy are they fun.

  • Manoj Varughese

    Still playing to finish it…Sadly don’t get time.

  • Edonus

    WIth the drought of Ps4 AAA exclusives and The Order 1886 getting ripped to shreds and the amount of hype the game I would actually say 1 million is a little light. Not to mention it is a very niche genre… the reviews definitely tricked or should I say help guide lots of people to the game that normally wouldnt have touched it.

    • Jecht_Sin

      Why is it so easy to spot the xbots? Talking about a PS4 game’s draught while the Xbone is getting nothing until end of October? Bloodborne sold well because it’s a great game. And 1 million sales isn’t a niche. From Software is making the best action RPGs out there. End of story.

      • Edonus

        It’s always easy to spot ponies damage controlling. I never said there wasn’t a drought of games on the X1. But even during droughts on both at the same time it never stopped Ps4 from outselling the X1. The X1 has better backlog of games in my opinion and that has to help some. The significant thing is that even with The Order 1886 and Bloodborne out they still got the month in America. It make you ask the same question many have been asking about the Ps4….. Why are people buying it?

        I like FROM and respect what they do. Games used to be challenging and require skill and patience…. Now most are interactive movies with no consequences for not learning and adapting. But with that said I have issues with their games. They are not as much hard as they are cheap. bad camera angles, over powered enemies a requirement of trial and error due to placement of enemies. Bloodborne is a great Dark Souls game but as a real game it has flaws that I don’t like. All that great talk is just the game media over selling the product because it’s on Ps4.

        • dgarra

          Hmm, I have to disagree with this. I’m not a fan of the Souls games but had a blast with Bloodborne, most fun I’ve had with a game in an extremely long time. But then every highly rated games has its detractors.

          • Edonus

            I dont hate or dislike Bloodborne. Its a great game for what it is. I know how to play those games they are fun enough and Bloodborne sets a really creepy cool mood.
            The thing I dont like about how FROM and I guess that would translate to Bloodborne is the weakness of your character. The difficulty of the game doesnt come from needing superior reflexes and reasoning skills but how gimped your character is. Thats why the first thing you do in those games is go some where and grind on the weakest enemy you can find. Then in Bloodborne you will just go around killing the street level enemies with simple 3 hit combos….. avoid the occasional overcharged charging enemies and swarms and its pretty much just a regular game.

            I would like if FROM started making games with more skill to play as opposed to gathering power. Like a real blocking and countering system enemies that have technique and are not mostly straight forward attacking. I dont mean to detract because it is a great game but it did nothing that defines the genre or you will now see other games doing because it was so brilliant. Its just the epitome (so far) of FROMsoftwar RPGs.

          • BarretOblivion

            Went through the game and didn’t need to grind for levels once. Your point is null and void as all souls games have been beaten by people at soul level one. The leveling just helps you survive and is not completely necessary to beat the game.

        • mudduck9000

          First off, Bloodborne definitely wasn’t over hyped. I don’t recall any real excessive hype at all until it actually launched and it started getting good reviews. I do remember The Order 1886 getting massive amounts of pre-release hype though.

          Also, anyone that says that bosses or the difficulty level overall of Bloodborne is anything but fair are either really casual or just bad. I don’t say that to be a troll. If anything at all is over hyped about Bloodborne, it’s the difficulty level. It’s really not that hard a game.

      • OC Guy

        I’m an X1 fan and happy for the success of Bloodborn. Games like this keep cookie cutter developers on any platform on their toes.

      • NeoTheRabbit

        Incredible graphics, no doubt about that. I’m not sure anything has better graphics..but It’s hard for me to label it as an “RPG,” action or otherwise. In my opinion, it’s a gorgeous hack ‘n’ slash with RPG sprinkles on top. Then again, maybe I just got spoiled by how wide open Skyrim was, I did say it was an opinion afterall. I like your name btw, FFX ftw

    • Charlie

      1 million being light for Bloodborne. Huh, I think Square-Enix would love to borrow you for some sales projections.

    • James120

      How’s Halo Master Chief Collection multiplayer?

      • Edonus

        It’s great, I play it all the time. Just got some new objective based playlists.

      • Sea-HAWK fan

        Lol why even upgrade if your gonna play old Halo’s

  • ChatWraithShichi

    They didn’t think it would succeed.

    ………………..Are japanese developers just horribly horribly stupid? Is this how konami thinks too? “Massive franchise?…pfft…that ain’t gonna sell. Kill it and fire the director.”

    • PixelOmen

      Says the guy who doesn’t understand where the quotes are coming from.

      • ChatWraithShichi

        That’s not an actual quote, I’m paraphrasing to relate the developers of blooborne’s (however minor) hesitation to expect success of their title to Konami’s blatant discarding of what would have solved their financial struggle almost entirely.

        • Jeff Hahn

          I believe the term is making groundless claims based on your own misinterpretation of what was said. They made projections, as does every company, and they surpassed them. That is what the article said, no more or less. Your speculation has no basis.

          • ChatWraithShichi

            I think you’re confusing “groundless claim” with “objective comparison”.

    • GotNews4Ya

      I think you misinterpreted what they said.. They never said they didn’t think the game would succeed.. They simply said that the game exceeded their expectations.. Which simply means it sold way better than they thought. Since when does having a projection of sales a bad thing to announce that you blew that expectation out of the water?

      • ChatWraithShichi

        And i’m saying it seems like japanese devs seem to always be surprised by sales because they set some humble or downplayed expectation of all their projects.

  • KevinCormier

    the reviews didnt matter, the souls series has been gaining steam and an organic hype train was born on the internet. The game being exclusive helped big time as well. Most reviewers wont dare give a game like this a low score, it will make them look stupid at this point. Demons souls actually got some low review scores when it came out, but after that point the series could do no wrong.

    • Guest

      Yeah, but Bloodborne is actually the weakest of the Souls games in terms of Souls experience IMO.
      Demon’s Souls and the first Dark Souls were miles better.

      • Edgelord Washington

        i honestly think its the strongest pve-wise. nothing in the other games came close in terms of atmosphere and enemy design in the previous games IMO, except maybe, maybe latria and sos. i also felt the combat was much more enjoyable and satisfying because of how precise it felt.

        • KulleStory

          Oh, a million times with you regarding combat. Demon’s will always by my number one but bloodborne’s combat is REALLY well implemented, playing it is a pleasure.

  • MyBodyIsReady

    See Sony, if you actually advertise a video game people are more likely to buy it. Remember this in future…