Nintendo drops from “Best Global Brands” Top 100

downfall of Nintendo

Brand consultancy organization Interbrand has posted its “Best Global Brands” report for 2015, and, surprisingly since following started in 2001, Nintendo did not make the cut. Innovation titans Apple and Google ended up as the winner, in first and second place individually, while Microsoft was fourth and Sony was at the 58th spot.

interband image for 2015

The CEO of the organization that sorts out the rundown says that Nintendo has not stayed aware of other console makers, and that this bears witness to how Nintendo is not staying aware of the adjustments in individuals’ ways of life.

The last 10 years of results for Nintendo is as follow:

  • 2004 – 46th
  • 2005 – 50th
  • 2006 – 51st
  • 2007 – 44th
  • 2008 – 40th
  • 2009 – 39th
  • 2010 – 38th
  • 2011 – 48th
  • 2012 – 56th
  • 2013 – 67th
  • 2014 – 100th
  • 2015 – didn’t place

More details about the ranking of different companies are on the Inter band’s website.

President Satoru Iwata passed away in July, with his successor just barely named a month ago. Recently named president Tatsumi Kimishima will lead Nintendo as the organization makes cell phone diversions and pushes ahead on the Wii U successor, at present code-named NX. It’s an update that Nintendo is moving into a key period, in which it’ll reshape itself and how we see it with cell phone discharges, the “NX” stage and even its ‘Personal satisfaction’ item. 2016 will be a major year for the enormous Nintendo.