FIFA has always been a yearly franchise so far but it has also received its fair share of criticism as well. The games are usually criticized for the updates that are released post-launch, or for the randomness of the FIFA Ultimate Team which is basically equivalent to the microtransactions of Star Wars Battlefront II, by urging players to spend their real life money on random packs and either get lucky with a legendary player, or try to get them by grinding gold in the game.
Recently the FIFA reddit has attempted to start a #FixFIFA movement that is aimed at gaining the attention of EA Sports. The aim of this movement is to make FIFA 18 a better game after some of the post-launch updates have messed up with the game balance making it more suited for the casual players instead of the long time dedicated fans of the series.
This detailed post on reddit summarizes the issues that are faced by FIFA 18 users currently. FIFA 18 is also notorious for the RNG it employs for the FIFA Ultimate Team while having strict grinding requirements if you want to build a team with your favorite players. Currently the movement has kickstarted a whole set of threads of the FIFA subreddit urging people to boycott the game and its sales in the upcoming Black Friday.
EA removed microtransactions from Star Wars Battlefront II after the strong backlash from the players so the FIFA 18 fans are also hoping to get atleast some of the issues fixed with the game if they can let the developers hear their voice with this movement. Hopefully something good can come out of it.