If you’re seeing any Gaming YouTubers you subscribe to out of nowhere starting to promote the Xbox One then don’t be alarmed, they’re most likely being paid by Microsoft to talk about and sell the console to their viewers.
According to various reports many Gaming Networks are paying their Directors a higher CPM (Cost Per Mile or 1000 views) to promote the Xbox One. YouTubers are paid for views their videos get, and the usual CPM is $1 to 1.5, so they’re most likely to take advantage of the promotion and try to sell you the Xbox One.
Check your emails now guys for “Earn an additional $3 CPM bonus for promoting the Xbox One!”. It’s the easiest/best promo we’ve ever done!
— Ron (@ClickInsect) January 14, 2014
This is not a new thing on YouTube as recently YouTubers were being paid higher CPMs by EA to make videos of Battlefield 4 and Need for Speed: Rivals.
What do you think of this situation? I personally would start taking YouTubers who out of the blue promote the Xbox One less seriously. They’ll be misleading their viewers even though they might think the opposite, just to take advantage of a higher pay day. Let us know your thoughts in the comments below.