Xbox One sales decline in Japan despite a ¥5000 price drop

It’s no secret that there has been a huge shift away from traditional console gaming in Japan. Revenue generated by Mobile games now has a majority share in the Video games market whilst revenue generated by traditional console game sales have dropped considerably. In order to boost sales of next generation systems we saw both Sony and Microsoft drop the price of the consoles by ¥5.000 on October 1st and today, sales tracker “Media Create” released their latest numbers which show the immediate effect of the price drop.


With the price cut in full effect this week the Xbox One only managed to sell through 203 units compared to the 232 units that were sold through last week. It really goes to show that the Xbox brand isn’t appealing to consumers in Japan the same way the 360 did last gen. With the 360 there were a few games aimed at consumers in Japan but with the Xbox One there haven’t been any significant releases that are exclusive to the console and that have appeal to the audience there.

The Xbox One has been a failure from day 1 in Japan and despite being on sale for more than a year the total number of units sold to date is just under 60,000. To put that into perspective, the Xbox 360 was the worst selling console in Japan last gen with 1.6 million units sold compared to 10 million PS3’s and 12 million Wii’s. In fact the Xbox 360 sold more than 60,000 units during its opening weekend in Japan so that really shows you how the Xbox user base has shrunk in Japan.


The PlayStation 4 on the other hand has been struggling to exceed 20,000 units on a weekly basis. Whilst that is considerably better than the Xbox One and marginally better than the Wii U it still shows that the console market isn’t as big as it once was back when the Wii and PS3 were out in Japan. The ¥5,000 price cut for the PS4 allowed sales to jump up to 46,177 unit sales for the week which makes it one of the best selling weeks this year for the PS4. It’s expected that the PS4 will continue to sell well through the rest of the year thanks to the new price and new software releases.

The Wii U still leads as the best selling console in Japan but the PlayStation 4 is tracking ahead of the Wii U in weekly sales and therefore should become the leader eventually. The Wii U did have a year head start though so I doubt we’ll see them drop into second until sometime in 2016.


A passionate gamer with a love for Koei Tecmo's Musou games. I also enjoy following and analysing the Games Industry.


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  • Hossi Blumengaarten

    People need to understand that NO ONE IN JAPAN HAS KIDS. There population average is very old and they are expected to lose millions of people(no one to replace people when they die of all age) in the coming years(every year Japan loses 1 million people, population goes down). This means the amount of gamers goes down every year and this is finally affecting gaming in a big way. People wonder why Japanese games are all about highs school and stuff like that and the reason is that after high school life for Japanese sucks as they have to go to college and study like crazy to get office jobs. It is literally the opposite of America when once high school is over and you go to college you feel liberated and free. I lived in Japan two years and stuff like this is amazing to me. Ok about the games, only hardcore gamers in Japan buy consoles(in the west we would call them core gamers) while most little kids buy the 3DS and since most japanese developers make games for the ps4 most japanese buy that now that xbox one is not even getting multiplat japanese games. Microsoft also has no japanese studios(they never did, all the japanese game exclusives came from independent studios like Mistwalker, Artoon, Feelplus, From Software, Sega) so that means the japanese audience games do not exist(in the West sony has a ton of American and European studios, more than Japanese studios). Microsoft burned a ton of bridges with their original xbox one 2013 plan no used games and always online and this must have really affected the japanese harcore gamers more than the west since their numbers are very low.

  • Allfor1

    Take your heads out of your ass MS and stop wasting money there. F them over there. We dont owe them nothing. Wrap it up.

  • Julian Dantzler

    It’s the branding had xbox been branded as Samsung or Sony or any other asian product or maybe apple it would sell better Japanese don’t buy American products unless it’s apple

  • PachterStation

    And they say Japan is a hardcore region. Over the years, there have been many consoles that’ve flopped in all regions, but when you look back at the likes of the Mega Drive, Xbox, Xbox 360 and Xbox One, they all flopped in Japan. Even after the PS2, the PS3 didn’t hit big sales in Japan, and the PS4 isn’t exactly selling in big numbers. Microsoft bang on with Xbox in Japan for the sake of the Microsoft brand. Going back to the Xbox 360, it had enough games worth playing, yet Japan wasn’t interested. Handheld and mobile games is what drives Japan now. And that’s probably the route that Nintendo will pursue with the NX.

  • Larie

    The ps4 is doing pretty well in Japan now.

    • PachterStation

      Compared to how well the PS and PS2 sold in Japan, the PS4 is crawling. PS3 sales at 10 million units, that’s poor.

      • Larie

        At this moment total sales yes. But last months sales are growing a lot. This will even grow more with all the games coming.

  • Edonus

    So they went from selling nothing to absolutely nothing…… that market is $hit anyway. Who really gives a F%$k.

  • sbkline

    Japanese people are weird…..have u seen there porn

    • jvolgarr

      Have you read there poetry? Japanese can be the most disgusting and yet the most beautiful people on earth. You have no idea, and believe me, they don’t care if you don’t know. Why? Because you keep the good things to yourself, you don’t want the animals destroying it.

    • Hossi Blumengaarten

      don’t be an idiot with their porn. In America you have a ton of mother fucking son porn(fake but that is the title) along with torture porn sites like Meatholes and Facial Abuse while Europe has a ton of bestiality and piss and scat porn. I lived in Japan in two years and there is literally NO FUCKING CRIME compared to America( I am from Orlando). If Japanese saw the porn from America like Meatholes and Facial Abuse they would think Americans are all insane psychopaths or something

  • HAppY_KrAToS

    japanese taste for gaming must be, i mean, IS really weird.

    we can offer a pack with a ps4 with 4 controllers, 50 AAA titles + 100 free downloadable titles + 5 years free PS+ + a ps3 pack with the best 100 games ever,

    the whole pack at 29$

    among 1 million japanese, only 100 or 200 will buy that pack,
    the remaining 999’900 gamers will spend 50$ on 2 or 3 stupid games, with big faces, big eyes and spiky green hair, where all the gamer must do to play is pressing a few buttons repeatedly at the right time, to trigger some fart or burp sounds. those games will BE THE BEST and FUNNIEST games ever.

    ahh, japanese gamers and their taste for gaming.

  • BiggerBernard

    They’ll be giving it away free soon.

  • The only people buying have to be resident westerners.

    • ZhugeEX

      According to google there are 50,000 American troops in Japan. The Xbox One has sold just over 50,000 units and a price drop did nothing.

      Now you tell me if that’s a coincidence or not 😛

    • Hossi Blumengaarten

      yep I had an xbox one in Japan and a lot of expats from America had one(those that game and are not there for high corporate jobs and are old.

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