Activision Boss calls Call of Duty Playstation deal the “right partnership”, having their support “is a big deal”

Sony and Activision shocked Call of Duty players at Sony’s E3 presentation where they announced a new DLC exclusivity deal. Previously Xbox users would get Call of Duty DLC a month before and Microsoft would help with promotion of the game, but with this new deal Call of Duty is now in Sony’s hands.

In an interview with GamesBeat, Activision Publishing CEO Eric Hershberg talked about Black Ops 3 and the company’s deal with Sony.


When asked about the Call of Duty Playstation deal, Hershberg explained that the deal was the “right partnership” at the time for everyone. He also explained how Sony had been “a great partner on Destiny”, which could be one of the contributing factors to the deal:

Maybe Sony’s the one that made an interesting switch? The thinking behind it, it was the right partnership at the right time, for the right reasons, for all parties involved. I’d rather not talk about the inside baseball stuff. Both platforms matter to us. We want to create great experiences on both platforms. We’re going to do that. No matter where you play Call of Duty or Destiny or any of our games, we’ll deliver the best possible experience on each platform as we always have. In the case of Call of Duty, everyone gets all the content as well.

We’re excited about this partnership with Sony. They have a lot of momentum and a great platform. They’ve been a great partner on Destiny. When a first party gets behind your game, it matters. These things are big and risky and expensive. We take them seriously. Any time we can put some more aces in our hand to try to launch them successfully, it’s helpful. Having them and their support on Call of Duty is a big deal. We’re going to make it a win for everyone involved, gamers first and foremost.

On the topic of the upcoming Call of Duty title – Black Ops 3, Hershberg praised developers Treyarch and explained how happy they are to bring back the Black Ops sub-franchise:

It’s a great franchise. Treyarch is a great studio. Black Ops is our most played sub-franchise, and Black Ops II was the most-played Call of Duty game ever. One of the most-played games period. We’re excited to bring it back. Treyarch has hit their stride as the lead developer. They do what they do better than anyone. Black Ops III has a ton of innovation. It’s our first co-op campaign. It adds a lot of replay value, a lot of variety for the player, a lot more autonomy. It’s a lot less on-rails.

In multiplayer the specialist system they’ve introduced is really cool. The Zombies experience will be like nothing else.

Playstation definitely has the multiplayer crowd in their hands with exclusivity deals on games like Call of Duty and Destiny. Are you happy with Playstation being the main platform for Call of Duty? Let us know your thoughts in the comments below.

Danial Arshad Khan

Founder of GearNuke.
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