Albert Penello on Xbox One’s DRM: “We’re not going back on that”

The Xbox One’s DRM debacle and the backlash it caused will always be remembered as a big event in gaming history. Not only did it damage the brand and reputation of Xbox, but it also forced Microsoft to hastily change their deplorable DRM policies. Microsoft’s Albert Penello assures us that they will never implement this DRM again.

Originally, the Xbox One was supposed to come with a DRM that not only restricted used games, it was also a hurdle for gaming in general. The DRM also warranted a sort of online check and locked game purchases strictly to one single account, rendering game sharing almost useless. While the DRM was bad, it did feature some neat things like Family Sharing Plan for sharing digitally purchased games and content online.

Sony not only took this DRM backlash to its advantage, it also clearly showed that their console won’t restrict used games at E3. This message received an overwhelming positive response at E3 and left Microsoft dumbfounded. It was only a few weeks after E3 that Microsoft suddenly reversed their original decision of shipping the console with DRM and announced that a Day 1 update will remove this DRM from Xbox One.

Micosoft’s Director of Product Management, Albert Penello talked about their DRM reversal in a recent interview to Engadget. Penello calls this whole DRM reaction from consumers “overwhelmingly negative”. Penello says that Microsoft is never going back to the old DRM, going as far to state that his comment should be taken officially.

This is my official: ‘We’re not going back on that.’ I don’t want anybody to think we ‘got’ them, and then tomorrow I’m gonna go back to the old stuff, ’cause that’s not gonna happen.”

What do you think of this comment? Do you think Microsoft will ever go back to their old DRM practice, that they announced with the Xbox One originally? Let us know in the comments below.

Stay tuned to GearNuke for latest news and info on the Xbox One.

Danial Arshad Khan

Founder of GearNuke.
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