Black Ops 4 Sets New Launch Day Sales Record But Physical Sales Are Lowest In 11 Years

Call of Duty: Black Ops 4 has created a new day one digital sales record on the PlayStation Store, but the physical version hasn’t managed to do that well.

According to an official press release by Activision, Black Ops 4 set a new digital sales record on the PS4 and, PC. It surpassed the record set by Call of Duty: World War 2 last year for the digital sales. However, its sales were down almost 50% for the retail version in the UK.

The official press release of Activision detailing this record can be viewed below.

Call of Duty Black Ops 4 has set a new launch day record as the biggest day one digital release in Activision history. Digital sales for the first day of release broke the franchise record set in 2017 by Call of Duty: WWII. Released Friday, Black Ops 4 also set a new PlayStation record for day one digital full game sales on PlayStation Store, globally. The title also quickly became the best-selling Activision Xbox One digital game on day one, globally. The first Call of Duty release ever on Blizzard’s, the PC version of Black Ops 4 also delivered a new franchise high in which launch day PC digital sales more than doubled year on year.

“Black Ops 4 is an incredible game, and the community’s response to it has been amazing. We have shattered multiple digital day one sales records, and the number of people who connected online on day one to play has grown year on year,” said Rob Kostich, EVP and GM, Call of Duty. “But probably the most important thing is that the community is having so much fun across Multiplayer, Zombies and Blackout. We are so incredibly thankful for the community’s trust and support. This is just the beginning, it’s going to be an incredible journey with Black Ops 4.”

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In direct comparison to this record is the UK debut week sales, which are down almost 50% compared to Call of Duty: WWII. This is pretty important to mention since Black Ops 4 lack any single player campaign so the more increased digital sales make sense for it, but the lack of single-player campaign means the retail copy doesn’t carry as much appeal. It is also important to note that the retail version is essentially useless due to the need to download a 50 GB day one update.

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Call of Duty: Black Ops 4 is available now on the PS4, Xbox One, and PC.

Danial Arshad Khan

Founder of GearNuke.
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