Activision has announced a new record for Call of Duty: Black Ops 4 today, confirming that it has generated a sell-through of more than 500 million in revenue.
The record for this 500 million figure includes the full game digital and retail sales as well as any special or collector’s edition including the season pass. It also set a new franchise sales record for “most combined players, average hours per player and total number of hours played, on current generation consoles.”
“Black Ops 4 is off to a blockbuster start. Our player counts and hours played are up year over year, our viewership on Twitch has set new standards and is showing just how fun Blackout is to play and to watch, and the weekend results yet again put Call of Duty at that highest tier of entertainment,” said Rob Kostich, EVP and GM, Call of Duty. “Our digital sales results have been record-breaking across all platforms, and the overall performance strong. We’re really excited about Black Ops 4’s momentum. There’s much more to come, we’re just getting started.”
Call of Duty: Black Ops 4 already had the highest day one digital figure out of the whole series this generation. Despite that, the retail sales were down year over year but the digital sales could offset the decline.
Call of Duty: Black Ops 4 is available on the PS4, Xbox One, and PC.
