GTA V is ,without a doubt, once of the best games this year. Breaking multiple records and outselling everyone. Even with all this success and money, Take-Two says GTA will not be a yearly release.
In an interview with MCV, The CEO of Take-Two, Strauss Zelnick said, ”
“It is great that consumers anticipate our titles, like they anticipate the next James Bond film. Our goal is to create permanent franchises.
“A few years ago, we’d launch a title, it would be sold physically, then we would sell catalogue versions of it. Today we launch a title, and often – if not always – put out DLC. We’ve talked about recurrent consumer spending, where we have offerings where fans can engage and spend money on an on-going basis,” he added.
“With GTA V, we have sold 32.5m units in to date, which is extraordinary. 70 per cent of people that have played GTA V while online have played GTA Online, which is a free-to-play experience. And recurrent consumer spending related to GTA Online represented nearly half of our digitally delivered revenue in the quarter. So people are voting that they want to stay engaged and they are voting with their wallets.”
Even with GTA selling 32 million units and making net revenue of $1.86 billion compared to the $415.8 million of the same quarter one year ago. They have made a huge leap in terms of sales and revenue. With all that said, what is the real reason behind not releasing a yearly GTA game? A publicity stunt or a way to build the hype and excitement for the upcoming game?