Ahead of their E3 2019 press conference, Microsoft has started a new marketing campaign aimed at getting the players to know about the capabilities of Xbox One X.
This campaign has the tagline “The incredible lands of Xbox One X Enhanced await” which seems to point towards the upcoming summer vacations and getting the players to explore the breathtaking vistas offered in the various Xbox One X enhanced games.
The official website for Visit Xbox is just as confusing as the video. Here is what the description reads on YouTube,
The incredible lands of Xbox One X Enhanced await. There are endless sights to see, mysterious places to explore and breathtaking landmarks to discover. This is not just gaming; this is gaming tourism. Embark on an epic journey today.
If we look at it more closely, it is aimed at the Xbox brand as a whole with the focus on Xbox One X. It is currently the most powerful console available on the market, but Microsoft is working on keeping the balance in their support next-generation as well.
Sony recently announced the PS5 and it was confirmed for 2020 release. Microsoft might show their next-generation plans at the upcoming E3 2019 press conference which is set for June 9.