Phil Spencer on Xbone nickname: “I think it’s going to stick”

Head of Microsoft studios, Phil Spencer, shares his personal opinion about the nickname “XBONE” given to Xbox One. In an interview with Gamespot, Spencer said:

At first, I guess the thing that bugged me the most is I didn’t see it…

I’d been looking at the name for Xbox One for months, and I wasn’t clever enough to merge them and come up with Xbone.


XBone is an abbreviation of Xbox One, similar to how PSone was mostly used for PlayStation One. Microsoft also registered the domain back in September to possibly avoid some using the domain name to spread memes. However back in September, Larry Hryb aka Major Nelson also weighed on his personal opinion citing the name is both unprofessional and a “disrespect” to the developers of the system.

But, you know, I think it’s going to stick…

I think we can say we don’t like it as much as we want, but it’s a clever use of the name. Probably not the most flattering name, but I think it’s going to be there.

admits Spencer. When asked whether Microsoft should embrace the nickname to which he replied that albeit it’s a clever use of the name but people won’t see Microsoft running ads with it.

Xbox One launches on November 22, just a month away, in 13 key countries.

Ali Moin

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