The Order 1886 had a huge marketing campaign behind it. It was the first big budget production from Ready at Dawn, who previously worked with Sony on PlayStation Portable and the remaster of God of War 1 and 2 for PS3. As a primarily handheld developer, they hadn’t dipped their toes on a proper console game before the launch of The Order 1886, which carried huge production values and marketing campaign.
Polygon recently had the chance to interview the fine folks at Ready and Dawn and they asked them some interesting questions regarding the sales of the game and the potential for further sequels. Ready At Dawn’s CEO, Ru Weerasuriya shared their plans for the IP explaining that they had already written a lot of the story and background for the characters.
It’s hard for me to answer that one [laughs]. I will tell you the same answer I would’ve given in the past before The Order came out, that [the] IP was built with a lot of work behind it. Even before the release of the game, we put a lot of work on the foundations of why each of these characters are who they are, where they came from, what is behind the story. Not 1886, but what’s behind the story. We asked, ‘Where did it start? Where is it going?’ There is a lot of [story] that was already written, because we felt, again, writing a game and just kind of isolating it to just the story that it would’ve been was not enough for us.
Considering how The Order 1886 ended on a literal cliffhanger, it is not surprising to hear that Ready at Dawn had most of the details covered before the released the first game. The ending also hints at more to come however the critical and commercial failure of the game could have stalled any potential it had left for the future.
The sales of the game have been steady thanks in part to the frequent sales however Ru Weerasuria didn’t really drop a figure for the number of copies sold.
I would say it’s [been] pretty steady since the game has been released. Of course, counting out the first few months for any game is pretty huge, it’s been pretty steady. There’s been kind of a constant group of people playing. And every time people play … they’re kind of like, ‘Hey, just played your game, loved it. When’s the next one coming out?’ We keep on getting those. So yeah, I think it’s got a long life as far as the game’s concerned.
The Order 1886 launched on February 20, 2015, for the PS4. It was developed by Ready at Dawn and published by Sony Interactive Entertainment.